London
This display measuring 4x3 meters communicates with cars and public transport which moves Kneza Milosa Street towards Mostar Loop. Moreover, his position in relation to Kralja Milana is almost parallel, so it's visible to traffic, but primarily pedestrians moving down that street in the direction of Slavijia or Terazije - towards Knez Mihailova Street, still the most frequent pedestrian route in Belgrade.
