SIV 1
On a long Mihajlo Pupin Boulevard, at the level of SIV building and intersection with Antifasisticke Borbe Street, two sided, 4,5x2,5 meters display is located. Facing incoming vehicles, SIV 1 side addresses traffic moving from direction of Branko's Bridge towards roundabout, New Belgrade municipality, YUBC, New Merkator...
This location stands out because of proximity of large number of office buildings, banks and offices as well as because of the length of exposure to viewers, that increases 10 times during the rush hours.